Daniel Bonifaz's Biography: the CEO behind Kambista

He is not the typical profile of a fintech founder: before creating Kambista, Daniel Bonifaz trained to be a priest. Today he is one of the most followed business content creators in Peru and runs one of the largest digital currency exchanges in the country. This article reviews how he went from the seminary to entrepreneurship and what he does in 2026.

Who is Daniel Bonifaz?

Daniel Bonifaz Zegarra is a Peruvian entrepreneur and content creator, co-founder and CEO of Kambista, the first digital currency exchange in Peru. He is known for his content about entrepreneurship and personal finance on Instagram and TikTok, and for his book La fórmula para emprender. In 2026 he remains at the head of his businesses and his digital community.

Daniel Bonifaz at a glance

Daniel Bonifaz's childhood and early years

Public information about Daniel Bonifaz's childhood is limited, but one unusual detail in the entrepreneurial world is known: before becoming a businessman, he trained to be a priest, driven by the desire to help people find a purpose in life. As he himself has told in interviews, it was during that process that he met the woman who would end up being his partner, which led him to rethink his path and to look for another way to help others: through business.

Bonifaz studied Communication and Corporate Image at the Universidad Peruana de Ciencias Aplicadas (UPC). That training, combined with his personal experience, ended up being the basis of the way he communicates: approachable, didactic and focused on explaining complex financial concepts in simple language for the Peruvian public.

Daniel Bonifaz's professional career

The milestone that marked his career came in 2016, when he co-founded Kambista, presented as the first digital currency exchange in Peru. The proposal sought to solve an everyday problem for thousands of Peruvians: exchanging dollars and other currencies without physically going to an exchange house, with more competitive rates than traditional banking.

Over time, Bonifaz combined his role as a businessman with creating digital content, a field in which he initially met resistance from his own partners and investors, as he has recounted in interviews. That bet ended up paying off: he became one of the most recognised Peruvian figures within the business and personal finance niche on social media.

Main milestones of his career:

• 2016: he co-founds Kambista, the first digital currency exchange in Peru.
• 2020 (pandemic): he starts creating content on social media, encouraged by his partner.
• 2024: he is interviewed on "GEC Talks", by Grupo El Comercio.
• 2024-2025: he is recognised in the "Top Creators" ranking among the leading Peruvian digital creators.
• 2026: he continues at the head of Kambista and of projects such as Flip and Bizz.

Kambista reports, according to figures released by the company itself and specialised media, more than 250,000 active users and more than 250 million dollars transacted since it was founded.

Daniel Bonifaz's leading projects

Daniel Bonifaz's personal life

Daniel Bonifaz has been reserved about the details of his private life, although he has publicly shared that it was his partner who pushed him to launch himself on social media during the pandemic, at a time when he himself admitted to having doubts and fears about exposing himself digitally. He has not publicly confirmed his wife's name or any information about children, so Famosix does not record unverified data on the matter.

On the professional side, he has been frank about the difficulties of being an entrepreneur: in various interviews he has pointed out that "an entrepreneur has to learn to live with fear", a phrase that sums up much of the message he conveys to his community of followers.

Fun facts about Daniel Bonifaz

• Before becoming a businessman, he trained to be a priest, motivated by the desire to help people find their purpose.
• He founded Kambista, the first digital currency exchange in Peru, in 2016.
• His book "La fórmula para emprender" took him more than a year to write.
• He faced resistance from his own partners when he decided to appear on social media as part of his personal brand strategy.
• He has been recognised in rankings of Peruvian digital creators for his business and finance content.
• His phrase "we are all entrepreneurs" sums up his business philosophy, which he promotes among his followers.

Daniel Bonifaz in 2026

In 2026, Daniel Bonifaz continues as CEO and co-founder of Kambista, while keeping his presence on Instagram and TikTok active with content about entrepreneurship, investment and productivity. His digital community keeps growing, consolidating him as one of the Peruvian reference points in the business and personal finance niche aimed at a young audience.

In parallel, he keeps driving projects linked to investment products and educational content under the Flip and Bizz brands, broadening the ecosystem that began with Kambista almost a decade earlier.

Conclusion

Daniel Bonifaz went from considering a religious vocation to building one of the best known fintechs in Peru and a digital community that follows his business advice closely. His story shows that the road to entrepreneurship is not always linear. If you are interested in the world of Peruvian business, at Famosix we follow other entrepreneurs and content creators in the country closely.

Sources consulted

• El Comercio: Daniel Bonifaz, CEO de Kambista: "Yo creo que todos somos emprendedores"
• Ojo: Daniel Bonifaz, creador digital: "Un emprendedor tiene que aprender a vivir con miedo"
• Trome: Daniel Bonifaz, comunicador famoso en TikTok por sus tips de negocios y su libro "La fórmula para emprender"
• Infobae: "Top Creators 2025", el ranking de los 15 creadores e influencers digitales peruanos que destacaron este año
• Instagram: @danielbonifazz