Jorge Luna BIOGRAPHY: the Peruvian comedian of 'Hablando Huevadas'

Jorge Luna is, together with Ricardo Mendoza, the creator of Hablando Huevadas, the biggest Peruvian comedy phenomenon of recent years. From working as a bank teller to selling out Madison Square Garden and performing at the Torre Eiffel, his story is a case of business and creative success without precedent in Peruvian digital entertainment. This is his full biography.

Jorge Luna quick facts

Who is Jorge Luna?

Jorge Luna (Jorge Edmundo Luna Chávez) is a Peruvian comedian, entrepreneur and internet celebrity born in Lima on March 3, 1993. He achieved fame as creator and host of the videocast and stage show Hablando Huevadas, alongside comedian Ricardo Mendoza. In 2026 he is 33 years old and is considered one of the most influential digital creators in Peru.

Before fame: bank teller and telephone salesman

Jorge Luna was born in the Lima district of Chorrillos and studied banking administration. Before devoting himself to comedy he worked as a bank teller, telephone salesman and taxi driver, experiences that later became material for his shows. After quitting his job, he committed fully to comedy and from 2016 he began performing in theatres and at events.

In 2017 he had a minor part in the TV series De vuelta al barrio and officially made his stand-up comedy debut in the show Palayentis, alongside young comedians. The following year he launched his first one-man show, ¡Me llega al pingshow!, which was very well received by audiences.

‘Hablando Huevadas’: the phenomenon (2019)

The definitive leap came in 2019, when he created, together with Ricardo Mendoza the comedy videocast Hablando Huevadas (HH), first on YouTube and later as a stage show. Characterized by dark humour and irreverence and by interaction with the audience, the show became a massive success and its YouTube channel has more than six million subscribers.

The format's success led them to acquire the Teatro Canout in Lima to produce their live shows, becoming the owners of their own stage space. In 2022, together with producer Cathy Sáenz, they created the channel No Somos TV, a project to distribute web shows with other local artists such as Chapa tu money, Rescatando huevadas y Gatada de vatos.

In 2023 they moved into film with the comedy Hablando Huevadas: ¡Hijo de…!, based on the show.

From Lima to the world: Madison Square Garden and the Eiffel Tower (2024-2025)

Jorge Luna's international reach exploded in 2024: on August 12 of that year, he and Ricardo Mendoza sold out Madison Square Garden in New York, with tickets costing between 172 and 798 dollars. Shows in Miami and New Jersey followed. The feat was recorded in the documentary “De Perú pa’l mundo” (2025).

In September 2025 they put on a historic show at the Eiffel Tower in Paris, in the Gustave Eiffel room, becoming the first Peruvians to perform on that stage. The European tour closed in Milan, at the Teatro Arcimboldi, in front of almost 3,000 people.

The entrepreneur: business beyond the stage

Jorge Luna has turned his fame into a business empire:

• Teatro Canout: the theatre he bought for his shows.
• No Somos TV (2022): his channel and production house for digital content.
• No Hay Sin Suerte: his subscription and prize-draw platform, which in June 2026 won the Effie Plata at the Effie Awards Perú, the first obtained by a digital creator in the country.
• Chocolate and products: after collaborations with brands such as Bembos (the “Te excediste” combo), he launched his Christmas panettone in December 2024.
• Club Domingo Dianderas (2025): the football club of the Chincha Alta district league that he bought in January 2025 and which went viral for its peculiar story and its YouTube broadcasts.

According to business analysts, Jorge Luna is considered one of the most successful cases of business diversification in Peruvian digital entertainment.

Controversies

The rejection of the ‘Hablando Huevadas’ trademark. In 2024, Indecopi rejected the registration of the “Hablando Huevadas” trademark, judging the name and logo contrary to morality and good customs. The comedians started legal proceedings and said they had secured recognition of the trademark in seven countries.

Criticism of his humour. The show's dark humour has generated complaints and challenges, including a complaint from the Ministry of Women in 2022 over a joke about people with Down syndrome and requests for sanctions from Conadis over a joke about autism. Jorge Luna himself has said the show had accumulated several complaints from the State, some of them declared inadmissible.

Jorge Luna trivia

• Before being a comedian he was a bank teller, telephone salesman and taxi driver.
• He studied banking administration and worked at a well-known bank from the age of 20.
• His first one-man show was ¡Me llega al pingshow! (2018).
• He is the owner of the Teatro Canout, where he produces his shows.
• In 2024 he sold out Madison Square Garden in New York.
• In 2025 he performed at the Torre Eiffel in Paris, a milestone for Peruvian comedy.
• He owns the football club Domingo Dianderas of Chincha.

Jorge Luna today (2026)

In 2026, Jorge Luna keeps expanding his empire: his platform No Hay Sin Suerte earned international recognition with the Effie Plata, his club Domingo Dianderas competes in the Copa Perú and Hablando Huevadas keeps up live shows and constant content on YouTube. He also tops the rankings of the most influential Peruvian influencers on social media.

Conclusion

The biography of Jorge Luna is the story of a young man from Chorrillos who went from taking payments at a bank to selling out Madison Square Garden: from teller to entrepreneur, from the anecdotes of the neighbourhood canteen to the Eiffel Tower. With Ricardo Mendoza, he built the most important comedy phenomenon of modern Peru and showed that humour and business can go hand in hand.

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Sources consulted

• La República: Hablando Huevadas sell out Madison Square Garden
• El Comercio: Indecopi rejects the ‘Hablando Huevadas’ trademark
• Infobae: ‘No Hay Sin Suerte’ wins the Effie Plata