Natalia Merino: Cinnamon Style biography and digital career

Natalia Merino, known as Cinnamon Style, is a Peruvian influencer whose career reflects the shift from fashion blogging to creating content across digital platforms. Searches for her name cover fashion, lifestyle, motherhood, separation, business ventures and her community on social media.

This Natalia Merino biography answers the main questions readers ask: who she is, what Cinnamon Style means, where she was born, which projects she developed and why her personal life became a topic of public discussion. Her story cannot be reduced to one media episode: it also includes a decade of building content and a community of her own.

Who is Natalia Merino?

Natalia Merino is a Peruvian content creator known as Cinnamon Style. She became popular through her fashion and trends blog, then expanded her brand into lifestyle, motherhood, products, events and digital content for audiences in Peru and Latin America. Her profile combines the warmth of a friend sharing fashion tips with the professionalism of a digital entrepreneur who built a distinctive brand.

Natalia Merino at a glance

Early years and beginnings

El Comercio described Natalia Merino as born in Lima in 1992 and linked her digital story to the creation of Cinnamon Style. The project began as a fashion and trends blog, at a time when Peruvian creators were starting to professionalize social-media content and today’s influencer industry did not yet exist.

That origin matters because Cinnamon Style was not an improvised account. It grew around an identity: accessible fashion, advice, personal style and a sense of closeness with followers. Natalia understood early on that fashion content in Peru did not need to copy international runway standards, but could speak to real Peruvian women, their tastes, budgets and dreams.

Professional career

Cinnamon Style grew beyond the blog. According to El Comercio, the brand expanded into festivals, merchandise, brand collaborations, a book, a digital magazine and planners sold even outside Peru.

Her most important projects include:

• The Cinnamon Style digital community.
• Fashion and trends content.
• Cinnamon Fest, an event combining fashion and music.
• Planners and products linked to her personal brand.
• Content about motherhood, well-being and life changes.
• Collaborations with local and international brands.

Beyond the blog, Natalia Merino built a portfolio of her own ventures. She founded the makeup brand Alma Bonita and the online store The V Shop, and co-founded the swimwear brand Seaelo, a project she develops with her cousin Melissa Macia, with plans to build a customer community beyond Peru, including the United States. In 2025 she also published the book “Lo que no te dijeron” through Penguin Random House, addressing motherhood, work, love, breakups and failure from her own experience.

Her profile belongs among Peruvian women influencers and connects with creators such as Katy Esquivel and digital-entertainment figures such as Milenka Nolasco.

Her content evolved with the stages of her life: first fashion and trends, then motherhood and, more recently, personal reinvention and well-being. This evolution allowed her to stay relevant without losing the identity behind her growth, and explains why brands from fashion to personal care have sought collaborations with her. Natalia understood that digital credibility is built not only through photos, but through consistency and the ability to accompany an audience through its own life changes.

Achievements and important moments

Natalia Merino’s greatest achievement is not a single viral video but longevity. Sustaining a community online for a decade requires adaptability, discipline and sensitivity to audience expectations. Few Peruvian creators can claim such a long and consistent career.

Her most notable milestones include:

• Creating Cinnamon Style as a fashion blog.
• Becoming a widely known Peruvian influencer.
• Expanding her brand into events and her own products.
• Appearing on covers and in interviews with outlets such as El Comercio.
• Rethinking her content during difficult personal periods.
• Establishing Cinnamon Fest as a notable event.

In 2023, El Comercio interviewed her during a period of intense personal attention. The article highlighted her motherhood, separation from Sebastián Guerrero and how she learned to manage digital overexposure. It became one of the most-read interviews of the year in its section, reflecting both interest in her story and the candor with which she chose to tell it. Her name also appears regularly in reports and lists about Peruvian creators, and her brand continues to be invited to fashion events and fairs in Peru and abroad.

Personal life

Natalia Merino was in a relationship with Sebastián Guerrero for several years, and they have a daughter. Their relationship had long been watched by followers, but in 2023 personal events began making entertainment headlines.

The most difficult chapter came in 2023, when an infidelity scandal shook their marriage. Natalia herself said the relationship reached a critical point: they were heading toward divorce and communicating only through lawyers. In November 2023, the influencer firmly denied having “forgiven” an infidelity, saying “we were at war” and explaining that rebuilding the relationship did not mean denying what had happened.

After about seven months of sustained effort, they reconciled. In 2024, Natalia confirmed that she and Sebastián Guerrero were together again and in their “best moment” as a couple, and that they even planned to buy a home together. The story, told by Natalia herself with unusual frankness for the influencer world, became one of the most discussed topics in her community.

At Famosix, we avoid making that episode the center of her biography. It is part of her recent public life, but it does not explain her entire career. Natalia was already an established digital figure before her love life made headlines, and her value as a creator extends far beyond her relationship history.

Natalia Merino today

In 2026, Natalia Merino remains a prominent name in searches for Peruvian fashion, lifestyle and influencers. Her Cinnamon Style brand retains value because it began with a clear community and because she has made room for more personal themes, including motherhood, reinvention and resilience. Reconciliation with her husband and a new family stage have supplied new material for content that continues to resonate with thousands of Peruvian women.

The couple, having moved beyond communicating only through lawyers, envision a new chapter together: alongside the home they plan to buy, Natalia has spoken openly about what she learned from the crisis, turning her experience into content that resonates with followers facing similar situations. That combination of vulnerability and professionalism is perhaps her greatest strength as a creator.

For searches such as “Natalia Merino age”, “Cinnamon Style biography” or “who is Natalia Merino”, the short answer is: a Peruvian communications professional who turned a fashion blog into a long-standing digital brand.

Facts about Natalia Merino

• Her best-known digital brand is Cinnamon Style.
• El Comercio reports that she was born in Lima in 1992.
• She started with a fashion and trends blog.
• She developed Cinnamon Fest as a fashion and music festival.
• She has released products such as planners and branded materials.
• Her community has followed her through motherhood and personal changes.

Sources consulted

• El Comercio: interview with Natalia Merino, Cinnamon Style.
• Infobae: public context on Natalia Merino and Cinnamon Style.
• ATV: Natalia Merino denies forgiving ‘Chaz’ for infidelity.
• El Comercio: Natalia Merino, Cinnamon Style, confirms reconciliation with former partner Sebastián Guerrero.
• Penguin Libros: Natalia Merino’s author profile and her book “Lo que no te dijeron”.

Conclusion

Natalia Merino is more than a trending name. Her biography shows how a Peruvian creator can turn a blog into a community, a commercial brand and a personal voice that accompanies real stages of life. Her story, with its highs and lows, is also the story of a generation of women who built their futures online, with everything that entails: success, exposure, crisis and, ultimately, reinvention.